SEMrush competitive analysis for Jason Strickland — identifying keyword opportunities and ad strategies in the radiology staffing market
These keywords indicate someone actively looking to hire or be placed as a radiologist. Target first in Google Ads.
| Keyword | Volume | CPC | Competition | Priority |
|---|---|---|---|---|
| radiology staffing | 140 | $7.14 | 0.26 | Highest |
| radiology staffing agencies | 110 | $4.30 | 0.16 | Highest |
| radiology staffing agency | 110 | $4.30 | 0.16 | Highest |
| locum tenens radiology | 90 | $5.56 | 0.69 | Highest |
| locum radiologist | 110 | $4.23 | 0.75 | Highest |
| radiology tech staffing agencies | 140 | $16.50 | 0.44 | Highest |
| x ray tech staffing agency | 90 | $16.50 | 0.44 | Highest |
| radiologic technologist staffing agency | 70 | — | low | Highest |
| locum tenens radiology jobs | 70 | $3.82 | 0.53 | Highest |
These keywords capture radiologists and rad techs searching for jobs. Build your talent pipeline by ranking for these.
| Keyword | Volume | CPC | Competition | Priority |
|---|---|---|---|---|
| radiology tech jobs | 6,600 | $0.84 | 0.24 | High Volume |
| rad tech jobs | 4,400 | $0.84 | 0.24 | High Volume |
| radiologist jobs | 1,900 | $1.88 | 0.27 | High Volume |
| radiologist position | 2,900 | $1.88 | 0.27 | High Volume |
| travel radiography jobs | 720 | $1.17 | 0.62 | High Volume |
| ct technologist jobs | 1,900 | $1.19 | 0.26 | High Volume |
| mri tech jobs near me | 2,400 | $0.96 | 0.22 | High Volume |
| ultrasound tech jobs | 5,400 | $0.87 | 0.15 | High Volume |
| radiologic technologist jobs | 2,900 | $0.82 | 0.18 | High Volume |
| x ray tech jobs | 2,400 | $0.94 | 0.23 | High Volume |
Lower volume but very specific intent. Great for both SEO pages and geo-targeted Google Ads.
| Keyword | Volume | CPC | Competition | Priority |
|---|---|---|---|---|
| medical imaging staffing dallas | 70 | — | low | Geo Target |
| medical imaging staffing houston | 70 | — | low | Geo Target |
| medical imaging staffing services | 70 | — | 0.33 | Geo Target |
| locum tenens interventional radiology | 70 | $3.98 | 0.82 | Specialty |
| radiology locums | 140 | $4.23 | 0.75 | Specialty |
Largest healthcare staffing company in the US. Runs massive Google Ads spend across all specialties including radiology/imaging. Their paid keywords include "travel registered nurse job" (12,100 vol), "per diem rn jobs" (4,400), "locum tenens" (14,800). They have dedicated landing pages for allied/imaging staffing.
The dominant player in locum tenens specifically. Owns the category keyword. Heavy Google Ads spend on "locum tenens" ($3.89 CPC), "crna jobs" (5,400 vol), "anesthesia tech jobs" (8,100 vol). Has dedicated radiology landing pages and salary surveys. Multiple radiology-specific URLs ranking organically.
Major travel healthcare staffing. Runs Google Ads for "travel nursing jobs" (6,600 vol), "per diem nursing" (4,400), "remote rn jobs" (22,200). Has dedicated allied/radiology job page. Uses sophisticated tracking URLs showing detailed campaign/adgroup structure — worth analyzing their PPC structure.
Mid-size healthcare staffing with strong content SEO. Ranks #1 paid for "medix staffing" (5,400 vol), "medical staffing agencies" (2,900), "travel radiology" (170). Uses insight/blog pages to rank for staffing terms. Has a dedicated radiology staffing agency blog post that ranks well organically.
Locum tenens specialist. Ranks #1 paid for "medical field vacancies" (5,400 vol). Has dedicated locum-tenens-radiology page. Runs ads for CRNA, OB/GYN, and general locum terms. Smaller than AMN/Aya but more focused on physician placement including radiologists.
Locum tenens staffing company. Runs Google Ads for "pmhnp jobs" (4,400), "locumtenens" (1,900), "locum tenens companies" (880 — $14.69 CPC). Has radiology-specific job pages. Spends on branded and category terms. Uses dedicated PPC landing pages with inquiry forms.
Locum tenens staffing. Running Google Ads mostly on branded terms ("barton associates") and general locum terms. Has dedicated /radiologist-jobs/ page. Smaller paid footprint — mostly brand defense rather than aggressive category bidding.
| Company | Domain | Focus | Key Page |
|---|---|---|---|
| Diagnostemps | diagnostemps.com | Radiology-specific staffing | Homepage (pure radiology) |
| MISS Staffing | missstaffing.com | Medical imaging staffing | Homepage |
| RISC Staffing | riscstaffing.com | Radiology/imaging staffing | Homepage |
| Preferred Healthcare | mypreferred.com | Travel radiology staffing | /radiology-staffing/ |
| Anders Group | andersgroup.org | Allied health travel jobs | /allied-health-travel-jobs |
| MedRelief Staffing | medrelief.com | Radiologic technologists | /radiologic-technologists |
| Triage Staffing | triagestaff.com | Allied health travel | /browsejobs/all/radiology/ |
| Fusion Medical | fusionmedstaff.com | Travel radiology | /traveler/radiology/ |
| Epic Diagnostics | epicdiagnosticsimaging.com | Diagnostic imaging staffing | /about/ |
| Plexsum Staffing | plexsum.com | Allied health / rad tech | /allied-health/rad-tech-staffing/ |
| HiRecruiting | hirecruiting.com | Remote radiology staffing | /remote-radiology-staffing/ |
| Favorite Staffing | favoritestaffing.com | Allied health | /radiologic-technologist |
| AAG Health | aag.health | Radiology recruiting content | /recruiting-services/radiologists |
LocumTenens.com uses /ppc/ppc-a/, Weatherby uses /inquire/general/ppc/locum-tenens-work, Aya uses /register-captcha/. Top advertisers never send paid traffic to their homepage — they use stripped-down conversion pages with a single form. This is a must-replicate pattern.
LocumTenens.com has separate landing pages per specialty: /ppc/anesthesiology/, /ppc/crnajobs/. AMN has /campaign/allied/sonographer-2/. Each specialty gets its own PPC destination with tailored messaging. For radiology, the client needs a dedicated "Radiology Jobs" or "Locum Tenens Radiology" landing page.
Most competitors run two types of campaigns: (A) Ads targeting radiologists looking for jobs ("radiology jobs," "locum tenens radiology") and (B) Ads targeting facilities looking to staff ("radiology staffing agency," "hire radiologist"). The client needs BOTH funnels from day one.
Medix, Barton, and Weatherby all bid on their own brand names. In this space, competitors will bid on your name once you gain traction. Budget 10-15% of ad spend for brand defense from the start.
MedixTeam ranks organically for "radiology staffing agency" via blog content. AAG Health ranks for "radiology staffing agencies" with a blog post. This is low-cost, high-value organic traffic that supplements paid. The client should invest in SEO content targeting informational queries early.
| Ad Group | Keywords | Est. CPC | Match Type |
|---|---|---|---|
| Radiology Staffing | radiology staffing, radiology staffing agency, radiology staffing agencies, radiology staffing services | $4-7 | Phrase + Exact |
| Rad Tech Staffing | radiology tech staffing agencies, x ray tech staffing agency, radiologic technologist staffing agency, medical imaging staffing | $8-17 | Phrase + Exact |
| Locum Radiology | locum tenens radiology, locum radiologist, radiology locums, locum tenens interventional radiology | $4-6 | Phrase + Exact |
| Travel Radiology Staffing | travel radiography jobs, travel radiology, travel allied staffing, allied travel agency | $1-2 | Phrase |
| Ad Group | Keywords | Est. CPC | Match Type |
|---|---|---|---|
| Radiologist Jobs | radiologist jobs, radiologist position, radiology jobs near me | $1-2 | Phrase + Exact |
| Rad Tech Jobs | radiology tech jobs, rad tech jobs, radiologic technologist jobs, x ray tech jobs | $0.80-1 | Phrase + Exact |
| Imaging Tech Jobs | mri tech jobs, ct technologist jobs, ultrasound tech jobs, echo tech jobs | $0.70-1.20 | Phrase |
| Locum Radiology Jobs | locum tenens radiology jobs, locum radiologist jobs, locums radiology | $3-4 | Exact + Phrase |
| # | Headline (30 chars max) | Chars |
|---|---|---|
| 1 | Radiology Staffing Experts | 26 |
| 2 | Fill Radiology Positions Fast | 29 |
| 3 | Locum Tenens Radiologists | 25 |
| 4 | Qualified Rad Techs on Demand | 29 |
| 5 | Stop Radiology Staff Shortages | 30 |
| 6 | Vetted Imaging Professionals | 28 |
| 7 | 24-Hour Radiology Placement | 27 |
| 8 | Hire Radiologists Nationwide | 28 |
| 9 | Board-Certified Radiologists | 28 |
| 10 | Your Radiology Staffing Partner | 30 |
| # | Description | Chars |
|---|---|---|
| 1 | Fill your radiology positions with credentialed, board-certified professionals. Contact us. | 90 |
| 2 | Locum tenens, travel, and permanent radiology staffing. Pre-screened candidates, fast. | 86 |
| 3 | Stop losing revenue from unfilled radiology shifts. We place qualified techs in 48 hours. | 88 |
| 4 | Trusted by hospitals nationwide. MRI, CT, X-Ray, and ultrasound techs ready to start now. | 89 |
Based on what competitors are ranking for and keyword gaps, here are the highest-priority pages to create:
| Page Title | Target Keyword | Volume | Content Angle |
|---|---|---|---|
| Radiology Staffing Agency | radiology staffing agency | 110 | Core service page — why choose us, process, specialties |
| Locum Tenens Radiology Jobs | locum tenens radiology | 90 | Job listings + benefits of locum radiology work |
| Travel Radiology Tech Jobs | travel radiography jobs | 720 | Travel rad tech opportunities, pay, locations |
| Radiology Tech Staffing Guide | radiology tech staffing agencies | 140 | How to choose a radiology staffing agency (comparison) |
| Radiologist Salary Guide 2026 | radiologist salary | 40,500 | Comprehensive salary data by specialty, state, experience |
| How to Become a Locum Radiologist | how to become a locum radiologist | 70 | Step-by-step guide for physicians considering locum work |
| Radiology Staffing Solutions for Hospitals | medical imaging staffing services | 70 | B2B focused — staffing solutions for healthcare facilities |
| MRI Tech Staffing | mri tech jobs | 3,600 | Specialty page for MRI technologist placement |
| CT Tech Staffing | ct technologist jobs | 1,900 | Specialty page for CT technologist placement |
| Interventional Radiology Locum Tenens | locum tenens interventional radiology | 70 | Niche specialty with high CPC ($3.98) = high value |
We need to audit their existing web presence, current keyword rankings (if any), and technical SEO health before building campaigns.
Create 2 landing pages: (A) For healthcare facilities looking to hire radiologists, (B) For radiologists/techs looking for jobs. Both need simple forms, strong CTAs, and trust signals.
Start with the facility-side campaign (Campaign 1 above). Higher CPC but the revenue per conversion (one placement fee) justifies the spend. Start with exact + phrase match on Tier 1 keywords.
Launch Campaign 2 targeting job-seekers at $0.80-2/click. These build the talent pool you need to fulfill facility-side placements. Volume is 10x higher and CPCs are 5-10x lower.
Start with: Radiology Staffing Agency (service page), Radiologist Salary Guide (traffic magnet), Locum Tenens Radiology (high-intent niche). These will begin indexing while paid ads drive immediate traffic.
Install GA4 + Google Tag Manager. Track: form submissions, phone calls, chatbot interactions, "Work With Us" form completions. This is critical from day one — competitors with mature tracking have a massive optimization advantage.
If the client has access to the national practitioner database, this is a major competitive advantage for direct outreach to radiologists. Confirm with Gary whether member sign-in access is available.
This research is ready to present to Jason Strickland and Gary. All keyword data, competitor intelligence, and campaign structure recommendations are based on live SEMrush data pulled March 20, 2026.